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Greco, Albert Nicholas, 1945-; Rodríguez, Clara Elsie,; 1944-; Wharton, Robert Michael

The Culture and Commerce of Publishing in the 21st Century

The Culture and Commerce of Publishing in the 21st Century

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Stanford (Calif.): Stanford business books, 2007. Quarto in grey boards; spine is white with red and black text; viii, 262 p.: ill.; 27 cm. Includes bibliographical references (p. [223]-256) and index. Fine. Hardcover. ISBN: 0804750319

Contents: Changes in the book-publishing industry, 1945-2005 -- Commercial and scholarly book publishing -- Organizational choice in the U.S. book-publishing industry: strategies for domestic success and global competitiveness -- The economics of publishing and the impact of technology on book publishing -- Changing demographics, producers, and consumers in book publishing -- People in book publishing: "I'm glad I'm not an author" -- The major challenges confronting book publishers and authors.

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