Layouts and Letterheads

New York: McGraw-Hill, 1938. First Edition (presumed; no prior editions or printings cited). Oblong octavo with black cloth boards and green stamping; in white, black and green jacket; illustrated endpapers; spiral binding; 151 pages; illustrations; 21 x 27 cm A very good (+) copy with clean pages and vivid printing; prior owner name in pencil on title page and bookshop sticker on rear pastedown; jacket is good (+) to very good (-), edges and corners show some chipping, with rear outer corner missing a ~3in chunk; spine is darkened; now in archival mylar. Please see photos for more information. Hardcover.

The typography twosome are at it again, with page after page of letterheads and layouts for all manner of correspondence and advertising. Beautifully lithographed pages give samples and commentary. "Use this book as a help to closer contact between advertiser, artistic director and artist--to develop treatments for a single ad or a campaign -- to freshen your advertising with the modes of today and tomorrow--to get one, or a score, of complete, finished, sparkling layouts directly from the hands of New York's outstanding advertising visualizers and artists." --Jacket copy.