Design and Decoration to Make Advertising More Beautiful

New York; London: McGraw-Hill Book Co., 1939. First Edition (presumed; no prior editions or printings cited). Oblong octavo with grey cloth boards in red, black and green jacket; spiral binding; 64 pages; illustrations; 21 x 26 cm Near fine, with clean pages and vibrant printing; small pencil prior owner inscription on front flyleaf and bookshop sticker on rear pastedown; in a very good (+) jacket, gently age-toned, with chips along folds, edges and spine; now in archival mylar. Hardcover.

Scarce in jacket. Contains "cartouches and borders, decorations and "spots", ideas and suggestions, traditional and modern, formal and inspirational designs that merely decorate, and designs that "MAKE" advertisements, advertising campaigns, packages, etc" --Front cover. Page after page of designs to highlight all manner of ideas and products of the mid-century advertiser -- for artists of today, a useful lesson in trends and visual communication. Carlyle and Oring were a dynamic duo best known for their book "Letters and Lettering", and helped to inspire the font Carlyle Quaint.