Customer Relationship Management: A Strategic Imperative in the World of E-Business

Toronto ; New York: Wiley, 2000. First edition, first printing (full number line). Octavo glossy color illus dark DJ; xxviii, 345 p.: ill.; 24 cm; bibliographical references Fine in Fine DJ. Neat owner name in pen to front free endpaper. Hardcover. ISBN: 0471644099

A Very Nice copy. Customer relations -- Management. Electronic commerce. Relations avec la clientèle -- Gestion. MUSTERI ILISKILERI -- YONETIM. ELEKTRONIK TICARET.