Advertising & Imc: Principles & Practice

Upper Saddle River, N.J.: Prentice Hall/Pearson, 2012. 9th ed. Quarto in white boards; illus. (chiefly color); 657pp., 29 cm. Very good(+) copy. Boards are moderately worn around the edges with some dents and rubbing though they are lightly soiled from handling they are still sturdy; edges of pages are lightly soiled; pages are clean, crisp, bright and free of marks, notes and highlights; very little creasing and signs of reading to some pages; a gently used copy with used text stamp on front free endpaper. . Hardcover. ISBN: 9780132163644; 0132163640

In English.