A Guide to Public Opinion Polls

Princeton: Princeton university press, 1944. First ed. Octavo in orange boards with bw illus. DJ (red spine); 104 p. 21 cm. Very good (+) copy in a Very Good DJ. Light signs of use to boards; light bumps to hardcover corners; mild sunning to edges of DJ; small tears to edges and corners of DJ; light soiling to DJ; personal library stamp from previous owner on front end page; else very nice copy; pages are bright and free of marks; binding is tight. . Hardcover.

The function of public opinion polls -- Size of the sample -- The cross section -- The problem of questions -- Interviewers and interviewing problems -- Polling accuracy -- Election predictions -- Interpretation and reporting of results -- Significance of public opinion poll results -- Polling and the process of democracy -- Measurement of the intensity of opinion -- Miscellaneous problems of public opinion.