Issues in Advertising: the Economics of Persuasion

Washington: American Enterprise Institute for Public Policy Research, 1978. First edition (presumed; no earlier dates stated). Octavo in pale wrappers illus in color; 284 p.; 23 cm.; bibliographical references. Near Fine(-) to Very Good(++) ; a tight clean used copy. Paperback. ISBN: 0844721263

Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C. Publicité -- Aspect économique -- Congrès. Advertising -- Economic aspects -- Congresses. Publicité -- Aspect économique. Publicité -- Législation.