{"product_id":"glorious-technicolor-the-movies-magic-rainbow","title":"Glorious Technicolor: the Movies' Magic Rainbow","description":"\u003cp\u003eCranbury, N.J.: A.S. Barnes, 1980. First Edition (presumed; no prior editions or printings cited). Folio, 213 pages, 16 unnumbered leaves of plates: illustrations; 31 cm Fine in fine jacket in archival mylar. Hardcover. ISBN: 9780498023170, 0498023176\u003c\/p\u003e\u003cp\u003eNothing like Technicolor! Technicolor revolutionized filmmaking by transforming cinema from a monochromatic medium into a vibrant art form that could truly capture the richness of human visual experience. When it emerged in the 1930s, this pioneering color process didn't merely add aesthetic appeal—it fundamentally altered storytelling possibilities, allowing directors to employ color as narrative and emotional tools. Films like \"The Wizard of Oz\" and \"Gone With the Wind\" demonstrated how color could serve symbolic functions, create visual impact, and immerse audiences in new worlds with unprecedented depth. Beyond its artistic contributions, Technicolor's distinctive saturated warm palette created a visual language that remains instantly recognizable today, influencing generations of filmmakers and establishing color as an essential element of cinematic grammar rather than merely a technical enhancement. \/\/ Color on the motion picture screen. \/\/ Cinema films processed by Technicolor Inc, to 1979, Cinéma États-Unis Histoire, Cinéma en couleurs, Color cinematography, Color motion pictures, Films Catalogues, History, Kleurenfilms, Motion pictures, Motion pictures Catalogs, Motion pictures United States History, Technicolor Inc, United States, filmographies \/\/  **Somewhat heavy item. Additional shipping fees may be needed for expedited or international orders. Please inquire**\u003c\/p\u003e","brand":"Basten, Fred E.","offers":[{"title":"Default Title","offer_id":46108739764482,"sku":"104051","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/4412\/1602\/files\/104051.jpg?v=1745691351","url":"https:\/\/bibliope.com\/products\/glorious-technicolor-the-movies-magic-rainbow","provider":"Bibliope","version":"1.0","type":"link"}