{"product_id":"four-hundred-million-customers-the-experiences-some-happy-some-sad-of-an-american-in-china-and-what-they-taught-him","title":"Four Hundred Million Customers: the Experiences--Some Happy, Some Sad of an American in China, and What They Taught Him","description":"\u003cp\u003eNew York: Harper \u0026amp; Brothers Publishers, 1937. First edition. Octavo with black boads and gold paper spine title; illustrated endpapers; 8 unnumbered pages, 11-316 pages, 2 unnumbered pages: illustrations; 23 cm Very good (-); pages are clean and binding tight; some sunning to spine and cracking to spine title paper; ex-libris sticker on front pastedown; a wee bit of rubbing extremities and corners. Hardcover.\u003c\/p\u003e\u003cp\u003eThe Chinese as seen by an American businessman. \"Carl Crow (1883-1945) arrived in Shanghai in 1911 and for a quarter of a century worked there as a journalist, newspaper proprietor, and ad-man. He also did stints as a hostage negotiator, emergency police sergeant, gentleman farmer, go-between for the American government, and propagandist. As his career progressed, so did the fortunes of Shanghai. The city transformed itself from a colonial backwater when Crow arrived, to the cosmopolitan metropolis of the 1930s when Crow wrote his pioneering book 400 Million Customers, which encouraged a flood of business into China.\" --Wikipedia. ¶\"Carl Crow was an American advertising agent who arrived in Shanghai in 1911 with one suitcase, and stayed three decades. His book 400 Million Customers was a blockbuster hit in 1937, and recently has spawned a crop of modern-day imitators. Many of his insights about Chinese customers — and doing business in the Middle Kingdom — still hold true today, despite a half-century of communist rule.\" --NPR.org ¶\u003c\/p\u003e\u003cp\u003e\/\/  China, China Description and travel, China Economic conditions, China Economic conditions 1912-1949, China Social conditions, China Social life and customs\u003c\/p\u003e","brand":"Crow, Carl","offers":[{"title":"Default Title","offer_id":46590958436610,"sku":"104553","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/4412\/1602\/files\/104553.jpg?v=1752438199","url":"https:\/\/bibliope.com\/products\/four-hundred-million-customers-the-experiences-some-happy-some-sad-of-an-american-in-china-and-what-they-taught-him","provider":"Bibliope","version":"1.0","type":"link"}